fairconcept — English version coming soon.

fairconcept is a strategy consultancy for B2B trade fair participation, based in Munich, Germany.

Our methodological work spans more than two decades — including co-authorship of the AUMA practice guide “Successful Trade Fair Participation” and the book “Messen professionell managen” (BusinessVillage). Currently, we accompany the German Federal Ministry for Economic Affairs (BMWK) in the German Trade Fair Programme abroad (Auslandsmesseprogramm).

Our German content is fully published at fairconcept.de. An English version of our key materials will follow.

If you’d like to discuss your trade fair strategy in English in the meantime, please reach out: messecode@fairconcept.de.