Antalis Verpackungen is one of Europe’s leading specialists in packaging concepts. 10 locations, 250 employees, 1,000 good ideas a day, 15,000 packaging concepts realized to date.
As part of a campaign to further develop the brand, the lead agency medienformer is taking it the next step by going live at the industry’s leading trade fair. And the fairconcept team is designing the brand’s booth live and on the spot. Bold. Loud and without a product in sight. It would have been easy enough to stage the product range.
But at FachPack 2015, Antalis Verpackungen is setting off fireworks with its “We pack you” campaign. Committed, rehearsed, bold, passionate, and with enthusiasm as they meet visitors to their stand. The premiere was a great success and was talked about all over the show: in all of the halls, outside the halls, on the street, and even at the snack stand down the road.
To be honest, everyone knows that the real costs of packaging have little to do with the purchase price of a box, but are instead about 80% behind the scenes with personnel costs, setting up processes, and other general headaches.
The all-important question when it comes to packaging is therefore not how to optimize these costs. Rather, the question is: Who’s going to give you the best solution for your situation as quickly as possible? Because in the end, when it comes in packaging, it’s not really about the packaging, but brains, passion, and earning the applause of your customers.
WELCOME TO THE WORLD OF ANTALIS VERPACKUNGEN!
- compact trade fair workshop
- design stand & establish communication zones to attract visitors
- communicative building blocks with various components for the team to use in their pitches
- design and implement an activator team, i.e. experts in making the initial contact
- team workshops with the stand team & team coaching during the fair
m+a report, Dezember 2016
“Pink Power – Das persönliche Gespräch, die Face-to-Face-Kommunikation, das macht die Messe aus, weiß Antalis Verpackungen …”