We have been able to demonstrate how to make use of a trade fair stand over the long term with our client Panalpina. When the stand concept was retired after several successful runs, we were asked to determine the extent to which the material could be reused in a showroom at the company’s headquarters in Basel. That office displays involve completely different demands than a trade show stand was just one of the many challenges we faced.
In the end, we developed a concept with a whole series of touchpoints to deliver an entirely new visitor experience in the Basel offices, beginning at the front desk and through various transitional spaces to the large training room and the boardroom. We were thus able to reuse a large part of the retired stand and give the head office a new look.