The trade fair is dead.
Long live the trade fair.


A successful project starts with enthusiasm. And enthusiasm comes when people from different disciplines collaborate to create the framework for a concept that works. And because good concepts don’t just fall from the sky, we take the time to ask the relevant questions and conduct systematic briefings to bring together the different perspectives.

  • Workshop: Briefing, goal setting, strategy, target groups, optimization
  • Stand concept (project)
  • Communication concept


Enthusiasm alone isn’t enough. The realization of concepts takes courage, discipline, and perseverance. And a clear division of responsibilities so that everyone can focus on their areas of expertise. We’ll take care of the rest..

  • Tenders & procurement
  • Project management & final delivery
  • On-site support

Training & Coaching.

A team that’s enthusiastic makes all the difference at a trade fair. Whether it’s product professionals, salespeople, office staff, IT specialists, marketing teams, managers, beginners or veterans, it is only when your team has real TEAM SPIRIT that your presentation at the fair will unleash its full potential. Visitors sense that. That’s what visitors are looking for. It makes the difference.

This is only possible with preparation, which can take different forms. An international team of coaches led by Anna Esche will share its years of experience with your team.

  • Team selection
  • Design and implementation of training & workshops
  • Coaching before and during the show


  • Visitor surveys
  • Success monitoring and lead management
  • Trade fair portfolio management
  • International trade fair manuals
  • Trade fair process management