Digitalisierung und Nachhaltigkeit für Messen und Events.

Digitalisation & sustainability for exhibitions & events

fairconcept provides companies from industry, technology and the service sector with innovative solutions for live communication. Our customers want to be pioneers at exhibitions, events and digitally. They all have one thing in common: doing instead of chatting. #noblahblah

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fairconcept: 22 years of Live experience

Exhibitions and events constantly rethought. Against hypes, with trends, for forward-looking strategies, inspiring concepts and robust project management:

  • Respect and eye level – listening instead of texting
  • Sustainability rather than greenwashing
  • Analogue AND digital concepts for hybrid strategies
  • Project coaching for project managers and teams

Shaping relationships

Retain customers


Customer loyalty


Live Communication is our passion

When it comes to relationships, live communication tools are essential. This is especially true for products that require explanation. They convey emotions and create trust.

This requires content that comes from the heart. Topics that are oriented towards the needs of recipients. Messages that are not only said, but also meant.

Taking responsibility

Becoming future-proof


Becoming future-proof


Digitalisation and sustainability are no longer buzzwords, but necessary elements of a sustainable B2B live strategy. We have the right solutions to make this work for you too.

This is how the transformation for the future succeeds:

  • Sustainability strategies that can be implemented in a lean way: Educate, account, reduce, (compensate), communicate, account etc.
  • Strategies and concepts for digitalisation: content and formats with processes that take into account existing internal resources and capacities
  • Development and optimisation of analogue concepts: More visitors, more impact, more ROI and more reach per sqm.

Implementation made easy

Internal & External


Internal & External

Implementation mad

Good implementation turns concepts into successful projects, strategies into successful campaigns. We see ourselves as providers of ideas and impulses, as companions and pathfinders. We know the tools and are sparring partners. We take on project management where necessary.

We prefer to be involved in the entire conception and realisation process with our fully digitalised project coaching. This ensures steep internal learning curves and saves budgets. This makes high-quality agency services affordable for small exhibitors for the first time.

Take advantage of our 22 years of experience in B2B live communication for your exhibition and event projects.

Contact us now!

our customers say

Katrin Tscherner

Sales Director,
Antalis Verpackungen

I have been working with Anna Esche on complex sales and marketing projects for years. Above all, her unconditional focus on the needs of our clients is valuable to me. My teams benefit from her practical orientation and strength of implementation. I appreciate the honest and personally committed cooperation with intensive exchange, never-ending questions for reflection and, last but not least, a lot of fun.

Armin Herger

Geschäftsführer SPECK Pumpen,

Excellent customer service and personal proximity are our claim at Speck Pumpen. Right at the beginning of the pandemic, we looked for digital alternatives for the best customer contact as well as new business contact.
The team at fairconcept provided us with strategic, competent and highly flexible support in the conception and implementation of our digital live communication. We produce in our own studio with our teams and regularly offer our customers and interested parties digital live events on our own website. The success proves us right and we are looking forward to being in the best connection with our customers live and in person on all channels in the future as well.

Agnese Zīmele

Project Manager,
Investment and Development
Agency of Latvia

This morning we concluded our webinar series on the topic of “Digital Events”. Three sessions with many valuable insights, practical tasks and interesting discussions. I can truly say that I have never been so positively charged after any webinar I have organised or participated in so far. This is also confirmed by our participants in their feedback.
Thank you Lars Lockemann and Anna Esche for accompanying me on this journey! I could not have chosen better speakers for this topic.

Andine Fecker

Marketing Manager Deutschland,

With the team from fairconcept, we have done all our major trade fairs and showrooms in the last 12 years. Thanks to their conceptual strength, our trade fairs have developed into real highlights of our sales communication. The project management, trimmed to perfection, has led each of these projects calmly and safely to the finish line, despite intercontinental teams in some cases – definitely recommendable.


Needs and emotions rather than features

Hybrid live strategies

The joy of seeing each other again after the pandemic is fading, costs are skyrocketing, visitors are increasingly unhappy. Exhibitions and events are under pressure, have to prove themselves and change. Successful exhibitors align their concepts with the needs of their customers. They arouse curiosity, make it fun and communicate benefits. They do this on all channels, analogue and digital. In doing so, they also reach those who do not come to the exhibition or event.

This is how we develop your live strategy:

  • Identifying the needs of the target group
  • Development of themes and messages
  • Conception of relevant formats (analogue and digital)
  • Identification and use of relevant channels (analogue and digital)
  • Feedback loops to check the measures and channels (success control)


Sustainability for exhibitions and events

Are exhibitions sustainable or climate destroyers? How green are digital alternatives? How big is the footprint of an event? Can exhibition and event managers implement their own sustainability strategies or do they have to wait for guidelines “from the top”? Reduce or compensate? How does balancing work? Is it all greenwashing? What do we do concretely? fairconcept has no green history, but fair play is in our DNA and we have learned a lot in the last few months. That’s why we know how complex the issue is. Especially for the traditionally shaped small and medium-sized businesses. Exhibitions and events are close to the stakeholders: Internally, but above all externally: customers, interested parties, applicants. Every day, they all demand answers to the above-mentioned questions at the events, and much more. You are therefore well advised to look for answers early on.

Our offer:

  • Educate: Engage your teams and stakeholders
  • Account for it: Measure where you are and what you can do about it
  • Compensate: Make up for the unavoidable rest
  • Communicate: talk about it transparently and comprehensibly and be a role model

Know how

Digital project coaching

External project management provides support and smooth processes. But it is expensive and does not transfer valuable knowledge into your company.
With digital project coaching, you benefit from our experience in the realisation of exhibition and event projects. At the same time, you use your own resources and capacities. This strengthens your processes sustainably:

This is how we make your team even stronger:

  • Duration: 3-9 months before the project
  • Strategy and conception workshop
  • Roadmap for implementation
  • Weekly jour-fix to compare progress
  • Action tracker so that tasks are always in view
  • Selective supplementation of missing competences


Exhibition concepts

Exhibitions remain the flagships of a B2B live strategy. Nothing beats face-to-face encounters when you want to create an emotional bond. Proximity and informal exchange deepen trust: People understand each other, like each other and share common experiences. We have felt and lived this in over 400 exhibition projects for our clients. This is where our roots lie.

We continue to develop and optimise concepts for successful trade fair participation:

  • Stand architecture
  • Communication concepts
  • Tendering and purchasing
  • Lead management
  • Project management

Making exhibitions and events future-proof

B2B live communication is on the move. Concepts from before the pandemic no longer work. Digital aspects are becoming indispensable. Sustainability goes from nice-to-have to must-have.

So it makes sense to exchange ideas, listen to each other and learn from each other. At eye level, with respect and without expectations.

Here you have the opportunity to do so.

This is

We are Anna Esche, Lars Lockemann and a great, dedicated team. For over 22 years, we have been designing B2B trade fair participations with a mind and a passion for people. Bringing products in need of explanation closer to the appropriate target groups, that is our speciality. We work for our clients strategically and operationally, over many years or on a project basis. Or both. Nationally and internationally.

From the very beginning, we have thought of exhibitions differently. Today, we think of all B2B live communication differently: integrative, situational and always people-oriented. Because people buy from people.